Wednesday, May 5, 2010

Freshly Ground What???

Sales of Typo Cook Book Jump Fourfold (click title for full story)

Sales of Pasta Bible, the book that erroneously instructed readers cooking tagliatelle to add "salt and freshly ground black people", have jumped almost four-fold in Australia following the mis-print revelations.

According to Nielsen BookScan data, sales over the two weeks to 24th April were up 275% on the previous fortnight, from just 48 copies sold to 180. The book has been reprinted at a cost of $20,000 (£12,000) to the publisher, according to reports.

Although Pasta Bible (Penguin Group Australia) is admittedly still some way off the Australian bestseller lists, it is nonetheless further proof that many books can benefit from bad news.

1 comment:

Luv said...

as long as reports of black people being ground does not follow.. i am ok